Are you opening up a new small business, or expanding your current operation? If so, you are going to want to tell as many people as you possibly can about it! In today’s world of digital commerce the best place to make that happen is on the internet! Traditional advertising venues like print media, TV, and radio can still be useful, but the worldwide web is where the action is really happening. The great thing about the internet is that anyone can start a business on a low budget, you don’t have to sink a bunch of precious capital into opening a brick and mortar storefront when an enticing website and a strong web presence will suffice!
The thing is, it’s not just you out there, you will have to compete with millions of other tenderpreneurs who also have great ideas for online businesses! How can you compete when there are so many? You have to find ways to stand out in the crowd so you will get noticed. One terrific way to accomplish that is to work with a professional internet marketing agency like King Kong, their team of experts know exactly which way the winds of commerce are blowing and can use their deep knowledge to guide you to your online business success!
To give you some inspiration for your business’s path to future success, let’s look at some of the methods you can use to get your business seen online so you can drive more traffic to your website!
Your Website – Your business’s website is your main office, your flagship store, the exciting hub of your online marketing activities. Your website is your main base and command centre on the internet, an absolute necessity, and it has to be something special if you want it to get noticed! A recent study showed that 85% of all consumers will first pay a visit to a business’s website before engaging with them further. Your website is where your success lives, so it has to be able to stand out and shine!
So, your mission is to see to it that your website is an exciting, attractive, interesting, and informative place to visit! It must be well organized, easy to navigate, intuitive, and user-friendly to entice your visitors to look around and stick around! It’s critical that the pages load quickly, and every page should have a sensible reason to be there, with everything working together to guide the user to your ultimate goal, making a purchase! All of these factors will foster a positive user experience, as well as boost your SEO search engine optimization rankings, which will push your organic search results up to the top of the page!
Write Your Way The Top – The internet with all its technological bells and whistles is still a platform that’s dominated by text. Voice and video may largely supplant it someday, but even then there is always going to be a need for top quality copy on social media sites and websites. If you are someone who has good writing skills, then use them, and if you don’t, hire someone who does- Excellent written content is gold online, it’s the single best way to market your business on the internet and well worth investing in!
There are a number of ways you can use writing as a way to promote your brand and help more people become aware of it, the following are some examples:Â
- Email Newsletter – Having an engaging weekly or monthly newsletter sent out to your subscribed customer contacts is going to make a big impact on your brand’s visibility! The newsletter can bring them exciting updates about your company’s new products and promotions, or share interesting information about your brand that will keep it fresh in their minds, which will promote more frequent visits to your website. Your business’s industry expertise can be used to build trust and inspire confidence among your customers. For example, if you are selling skincare products, give them insightful information about good skincare and the science backing it. Or, if you are selling something like home insurance, you can tell them about positive new developments in your industry that are going to save them money!
- Guest Blogging – This is another great venue that can help your business grow quickly. The process involves writing an informative or entertaining blog post for someone else’s website or newsletter and linking back to your business’s website in exchange. Guest blogging creates powerful connections and builds mutually beneficial relationships with other companies that work together to increase the reach of every brand involved, while driving traffic back to your website via your guest link. The best thing is that simply having another site linking back to yours will hugely improve your SEO ranking and bring you a big boost to your monthly traffic, which is why we are here!
Customer Reviews – It’s no secret that the first thing people tend to do when they become interested in a new product or service is to study all of its customer reviews. Reviews are one of the most important pieces that come into play when you are promoting your brand and trying to get noticed online, so you really want to go out of your way to make sure they are good! The way to accomplish that is to always give your customers the very best goods and services you possibly can, and work hard to keep them well satisfied so they will be sure to write you that great review! Your positive customer reviews will go a long way toward helping you build trust with your audience.Â
An estimated 95% of all online shoppers read customer reviews regularly before they even think about making a purchase! People are presented with a lot of competing options on the internet, so they will want to know in advance what doing business with you is like before they commit to buying. Stellar customer reviews also work toward boosting your SEO rank higher because they are a good way for Google to judge your reliability and reward you for it!
Welcome to the exciting world of business!
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